It’s time to get unstuck.
You deserve to find meaning, motivation, and movement in your work. Together, we’ll discover where you want to go, pinpoint what’s holding you back, and tap into your inner strengths that can bridge the gap.
Hi, I’m Ruth
And I’m obsessed with people. In 2004, I founded my own recruitment company in order to humanise a broken industry. Through 20 years of hiring, I’ve gained insights that will transform the way you live and work.
I’ll help you make career decisions with clarity, turn your blindspots into opportunities, and find the root causes for your burnout and toxic workplace dynamics. You spend 1⁄3 of your adult life at work. Let’s make those hours count.
WORK WITH ME
Bring your best self into your professional life.
I help individuals and companies thrive while navigating issues surrounding career progression, market pressures, business considerations, and morality in the workplace.
MY EXPERIENCE IN NUMBERS
Years as CEO of a multi-million dollar HR company with thousands of employees
17
Startups founded, managed, and brought to successful exits
2
Coaching clients led to professional fulfilment and personal satisfaction
100+
Corporation guided to a healthier company culture
50+
View of all aspects of business life
360°
"Her encouragement, expertise, and genuine desire to see me succeed helped me identify my strengths, clarify my goals, and take actionable steps towards achieving them - ultimately helping me to land the dream job that I'm in today."
— Ellen Steel, Director of Programs, Re-Grow Israel
"Ruth's insightful guidance, intuitive questioning, and industry knowledge helped me navigate a career change with confidence, empowering me to step out of my comfort zone and pursue new opportunities."
"Ruth has always led with a ‘people first’ strategy, which is exceptional in the Temp Agency business. Her actions demonstrated caring, emotional intelligence, and a big heart. Ruth is also a clever businesswoman. She has a keen understanding of market forces, what can work, and what doesn’t. She knows how to surround herself with excellent people."
— Ben Hizak, Co-Founder, Cherre
"Ruth is an exceptional person. As someone who has co-founded several businesses, she knows how to take a business from vision through implementation, as well as how to manage it going forward."
"The most significant thing I have taken from my mentorship with Ruth is the complete confidence to bring my authentic self into the workplace. Her work goes beyond just career coaching and advice; it taps deeply into who you are. Ruth has a gift for finding and celebrating the spark in everyone!"
— Maraym Hussain, Delivery Manager, Cloud Factory
"Ruth’s approach has always been real, practical, and tailored so perfectly to my way of thinking."
"I'm afraid of change. I hate compliments. I constantly criticise myself. I feel incapable of doing anything other than what I currently do. I’m insecure in so many aspects of my life. When I first met Ruth, I was sure there was nothing she could say to help me. However, in just one session, I realised what I really wanted in life and understood that the change I needed to make wasn't actually so big or scary."
— Anna Abramson, Self-Employed
"I don't know how Ruth did it. Perhaps it was the right words or the way she said them, but it was exactly what I so desperately needed."
"I came for a consultation with Ruth at a moment of great deliberation about how to grow my business while investing in my personal development. Ruth asked the right questions that made me really explore my own motivations and take action to solve the conflict. Thanks to Ruth’s guidance, I’m in a completely different place today."
— Ronen Abitbul, Self-Employed → Front End Developer, IMGN AI
"If you want to find your strengths, just sit down with Ruth. From there, the sky's the limit!"
"Thanks to my interview coach, Ruth, I was the most confident I’ve ever felt in an interview. She was incredibly cool, honest, and to the point, but also empathic and warm. Thanks to her, I got a job that's nothing like my previous roles, in a well-established company in an industry I had no idea how to break into."
— L. Browne, Smart Works Client
"Ruth reinforced a side to me that had been hidden for so long."
"She brings her insight and experience to bear in her work now as a coach and consultant. If you are curious about growing a people business, speak to Ruth."
— Carol Foussat, BGP Programme Director, Cranfield School of Management
"With Ruth's experience of creating a high service, rapid growth business, her understanding of what enables the growth of a team and business are clear - she's lived it."
"I am very appreciative of your contributions and thought you did a great job holding up the mirror we all needed. What really shone through for me was your ability to empathise whilst also seeing what was needed to make progress."
— R.P., Program Counsellor, BGP Cranfield
"I wanted to say a huge thank-you for all your time and effort as one of the panel members."
